As food businesses continue to embrace sustainability, it’s essential to share these successes with consumers – but there is plenty to consider to ensure any green claims don’t land your brand in hot water.
Communicating an environmental win has the potential to strengthen your business’s brand reputation and drive purchasing decisions…yet it can also carry the risk of eroding consumer trust in both your business and the wider food industry.
In this webinar in partnership with the FDF, Ashbury’s Ed Allen, Head of Regulatory Affairs, explores the current regulatory environment, the common pitfalls surrounding sustainability messaging, and key considerations to avoid greenwashing.
Ed has over 10 years of experience within the food, beverage, and food supplement industry, including regulatory compliance and nutritional review of current and innovative products and brands. He holds an MSc in Human Nutrition and Metabolism from the University of Aberdeen, an Executive MBA from HULT Ashridge Business School, and is a registered nutritionist (RNutr). At Ashbury, Ed focuses on identifying future regulatory changes and trends to provide regulatory advice to a wide range of industry clients within retail and manufacturing.
Take a look at our extensive library of free, on-demand webinar recordings to ensure you stay up to date on all the latest regulatory compliance news and changes.
