Product Labelling Compliance
Get it right first time and grow your brand with confidence through our extensive product labelling services.
Trusted labelling expertise for global businesses
Providing compliant product information is the key to successfully scaling your business, but as legal requirements around the globe grow more complex, getting your product label right has become more challenging than ever.
Get it wrong, and you could face costly recalls, damage to your brand reputation, and a long road back to regaining customer trust. That’s why leading businesses around the world choose Ashbury as their dedicated compliance partner.
Our experts are here to support you from concept to launch, ensuring your product information is compliant and clearly labelled, your customers are protected, and your brand is set up for worldwide success.
Formulation Reviews
Ingredients may bring your products to life, but in a global market full of contrasting compliance standards, your recipe could also be your biggest regulatory risk.
Ashbury’s formulation review and ingredient checking service helps you navigate complex international legislation to make sure your ingredients list can become a legal reality.
Our regulatory specialists will provide strategic advice on product composition, reviewing each recipe to check that all ingredients are permitted and within regulatory limits. As you expand into new territories, we’ll also ensure your products meet the compositional requirements of your target markets.
Ingredient permissibilityMinimum/maximum levelsNovel ingredientsAdditivesAllergen declarationsRegulatory gap analysisHealth and nutritional claims
Specification Management
We offer comprehensive specification services that help you manage and maintain essential compliance documentation in accordance with the latest laws and regulations.
Through close collaboration with your technical team and suppliers, our specification experts will work diligently to streamline your processes, improve data, onboard new systems, and produce accurate specs for every product you sell.
We have robust experience working with different specification software and understand the unique requirements of each retailer, ensuring that your specification documents will meet and exceed industry expectations whilst leaving no room for error.
Template creationCompliance checksSpecification writingAllergen risk controlsNutritional informationChemical analysisQuantitative declaration of ingredients (QUID)Raw material data source and dataStandards certification checksPackaging materials
Pack Copy Creation
With our pack copy approval and creation service, you can be certain that your products are heading to market with legally compliant labelling that meets all regulatory requirements and industry standards.
Bridging the gap between technical specifications and your final artwork, the team at Ashbury will make sure your product pack copy contains the necessary information for label creation – including ingredients, allergens, nutritional data, and storage information.
We’ll also help you keep your products on brand by crafting consumer-friendly text that resonates with your customers, whilst ticking all the right compliance boxes for every market you target.
Mandatory specific declarationsVoluntary declarationsNutrition/composition information panelsReview of existing pack copyCreation of compliant pack copyRegulatory/language pack copy translations
Artwork Reviews
Our artwork and label checking service helps you avoid costly last-minute changes and prevents your products making it to the shelf with misleading information on display.
We’ll review everything to ensure your product is accurately represented and the artwork complies with all legal requirements across your markets of sale.
Our team will also take into account your specific brand guidelines and your strategic positioning, providing risk-based advice that perfectly blends compliance with commercial objectives.
Legal namePictorialsField of visionIngredient declarationsAllergen declarationsStorage informationNutritional/compositional informationQuantitative declaration of ingredients (QUID)Health and nutritional claimsComparative and quality claimsPackage recycling instructionsEnvironmental claimsWhy choose Ashbury?
Through our award-winning labelling compliance services, we’ve been helping businesses like yours stay ahead of the competition for 15 years.
Trusted By Brands Around The World
Ashbury is a market leader in product information services, with 4 out 5 major retailers and food brands choosing us as their trusted partner for all things compliance. We work with businesses around the globe and understand the nuances of different international markets.
Driven By Expertise, Powered By Tech
In the fast-moving world of compliance, there’s no time for standing still. We have developed a range of AI-based tools that enable our regulatory experts to apply their rich industry knowledge even more effectively, helping you overcome your compliance challenges in half the time.
Support That’s Tailored To You
Our services are designed to scale with your business requirements, so we can be as flexible as you need us to be. We’ll work as an extension of your team and support you through your busiest periods, with regulatory advice on tap to help you get it right each time.
Meet some of our experts
Our food labelling consultants are a versatile global team with decades of experience across manufacturing, retail, law, and enforcement.
Rebecca Kaya
Senior Regulatory Advisor
Bharti Gorania-Wood
Non-Food Technical Lead
Ivet Kuchynova
Senior Regulatory Advisor - EU
Cathy Lane
Senior Regulatory Advisor - UK
Danielle Temple
Senior Advisor - UK Retail
Mandy Farmery
Senior Advisor - UK Retail
Frequently asked questions about product labelling compliance
Compliance obligations vary across product categories and jurisdictions – food products, food supplements, cosmetics, personal care products, cleaning products, and pet foods all have their own specific requirements, as well as needing to comply with more general rules on consumer information.
The most common product labelling errors that we see include missing or inaccurate allergen declarations, poorly translated labels that do not comply with local language requirements, and health claims missing critical information.
If your product labels do not comply with all the necessary regulations of your intended market, you could find that your product is recalled or withdrawn from sale, and you may face legal action and hefty fines.
An incorrectly labelled product also poses potential harm to your customers – for example, if an allergen is not declared on the packaging. This could result in reputational damage and loss of consumer trust, and in more serious cases, customer injury.
When you partner with Ashbury, we’ll work closely with your technical team to ensure that we have all the information we need to cover your compliance requirements.
This will vary depending on which product service you require from us, but may include:
- Type of products
- Number of products
- Intended countries of sale
- Ingredient lists and raw material data
- Product pack copy
- Product artwork
Supporting documentation – e.g. certificates, substantiation data, nutritional analysis results
Elevate your brand with expert compliance support
Fill out the form to find out how our award-winning product labelling services can help your business achieve success at scale.
Contact information
Ashbury Labelling Limited,
2nd Floor,
27 Furnival Street,
London, EC4A 1JQ