International Labelling Compliance
Grow your brand globally by meeting regulatory requirements around the world.
Unlock new opportunities with award-winning global compliance
When you’ve got international ambitions, you need a team of regulatory experts you can rely on to help you tap into new markets and scale your brand the compliant way.
Every country has its own rules and requirements, with complex regulations that go beyond the scope of simple translations. Make even one single mistake, and you could find your products recalled, your goods seized at customs, or substantial financial penalties headed your way.
This is where Ashbury comes in. Our multi-lingual advisors work across more than 90 global jurisdictions and speak over 35 languages, bringing together thorough regulatory expertise and nuanced cultural knowledge to ensure your products deliver in every destination.
Formulation Reviews
When it comes to creating exciting new products, your ingredients list is the star of the show. However, with so many contrasting international compliance standards, it could be that your unique recipe also poses significant regulatory risks.
We can help you confidently launch your products worldwide without that worry. Our formulation review and ingredient checking service ensures that every recipe you create meets the compositional requirements for each of your target markets.
Our specialist team will carry out rigorous ingredient checks, reviewing each product to make sure all ingredients and additives are legally permitted within your intended markets of sale and paving the way for a smooth, compliant international rollout.
Ingredient permissibilityMinimum/maximum levelsNovel ingredientsAdditivesAllergen declarationsRegulatory gap analysisHealth and nutritional claims
Label Translation
Our label translation service will ensure your products make the right impression in every country you export them to, with high quality translations that present consumer-facing information in the official language(s) of each market.
Part of our regulatory adaptation service, our label translations are carried out by our global team of regulatory consultants, native speakers in the language they adapt your product labels to.
Our precise regulatory translations will provide peace of mind that all mandatory and voluntary product information is both linguistically accurate and fully compliant with local regulations, terminologies, and formatting standards, no matter where you trade.
Ingredient listsAllergen declarationsNutritional/compositional informationCooking instructionsStorage informationHealth and nutrition claimsQuantitative declaration of ingredients (QUID)Package recycling instructions
Regulatory Adaptation
The performance of your products in international markets goes beyond just translating the label. To really succeed on the global stage, your product packaging and documentation must conform to different cultural norms and consumer expectations.
There are plenty of considerations when selling products in new territories. These include making sure that any symbol, terminology, or phrasing still carries the same meaning in another language and will not be misleading, confusing, or culturally insensitive to your intended audience.
At Ashbury, we have a deep understanding of the linguistic particulars of each region and are up to date on the latest legislation across over 90 markets worldwide, making our regulatory adaptation service a reliable choice for your global growth.
Pack copy adaptationArtwork adaptationLabel translationMarketing copy adaptation and translation
Multi-lingual Artwork Reviews
The more markets you operate in, the more complex it can become to get product artwork approved accurately and on time. With Ashbury’s multi-lingual artwork review service, you can be sure that every product makes it to the shelf with packaging adapted to the correct country, language, and regulatory environment.
We’ll compare each region’s intended artwork with the corresponding label translations to ensure nothing has been omitted or wrongly changed, as well as checking any market-specific requirements such as font sizes, allergen statements, recycling information, and country of origin placement are compliant.
Our highly skilled team will also consider how each language variant impacts the design, making sure you maintain brand consistency across the globe by checking every translated artwork for irregularities in spacing, images, and overall narrative.
Legal namePictorialsField of visionIngredient declarationsAllergen declarationsStorage informationNutritional/compositional informationQuantitative declaration of ingredients (QUID)Health and nutritional claimsComparative and quality claimsPackage recycling instructionsEnvironmental claimsWhy choose Ashbury?
Through our award-winning global compliance services, we’ve been helping businesses like yours succeed in new markets for 15 years.
Trusted By Brands Around The World
Ashbury is a market leader in product information services, with 4 out 5 major retailers and food brands choosing us as their trusted partner for all things compliance. We work with businesses around the globe and understand the nuances of different international markets.
Driven By Expertise, Powered By Tech
In the fast-moving world of compliance, there’s no time for standing still. We have developed a range of AI-based tools that enable our regulatory experts to apply their rich industry knowledge even more effectively, helping you overcome your compliance challenges in half the time.
Support That’s Tailored To You
Our services are designed to scale with your business requirements, so we can be as flexible as you need us to be. We’ll work as an extension of your team and support you through your busiest periods, with regulatory advice on tap to help you get it right each time.
Meet some of our experts
Our food labelling consultants are a versatile global team with decades of experience across manufacturing, retail, law, and enforcement.
Femke Russell
Global Compliance Delivery Lead
Kayleigh Chermak
Regulatory Manager - US
Louise Pool
Technical Compliance Manager - Australia
Janine Curll
Regulatory Manager – Australia
Ivet Kuchynova
Senior Regulatory Advisor - EU
Annina Halvorseth
Regulatory Advisor – Nordic
Frequently asked questions about product labelling compliance
Yes, in many countries it is legally required that all consumer-facing information must be displayed in the official language(s) of that country. This ensures that customers in that market can easily access and understand essential product information, including allergen statements, nutritional composition, storage and preparation instructions, and health claims.
Every country has its own regulatory requirements which will dictate what information is mandatory on the label and therefore must always be translated. To maintain compliance, your translator must be aware of this legal context for each market. Typically, this will include details such as the product name, ingredients, allergens, cooking instructions, storage instructions, net quantity, claims, and manufacturer details.
Regulations vary significantly around the world, and your product needs to comply with every market-specific requirement before it can legally be sold in that country. These rules apply to many different areas – for example, which ingredients you use, how you label allergens, nutritional formatting, the measurement system shown for weight and volume, and the translation of your packaging, including font and placement.
To ensure your product labels comply with the different regulations in each of your target markets, it is best to work with a dedicated regulatory partner such as Ashbury. Our skilled team specialises in global product labelling compliance and can take care of all your regulatory requirements, ensuring your international compliance is fully managed under one roof.
It’s essential to ensure your products are fully compliant before they go to market to avoid costly last-minute delays and to mitigate any damage to brand reputation. If your products do not meet the regulatory requirements for a specific country, they may be rejected or seized at the border or withdrawn or recalled from sale, and you could be subject to heavy fines.
When you partner with Ashbury, we’ll work closely with your technical team to ensure that we have all the information we need to cover your global labelling requirements.
This will vary depending on which product service you require from us, but may include:
- Type of products
- Number of product variants
- Intended countries of sale
- Ingredient lists and raw material data
- Product pack copy
- Product artwork
- Product specification
Grow your global reach with expert compliance support
Fill out the form to find out how our award-winning international labelling services can help your business scale new territories.
Contact information
Ashbury Labelling Limited,
2nd Floor,
27 Furnival Street,
London, EC4A 1JQ