Ashbury blog

Consumers rely on food labels to provide them with vital information about products that they intend to buy or have already purchased. This information, required...

When it comes to a food label, the ultimate rule is ‘what you see is what you get’. So, when consumers want to know what’s...

Food labelling serves a crucial role in safeguarding the health of consumers by providing important information about the products they buy. To enable brands to...

Are you looking for growth in international markets? It might seem obvious, but food and drink labels need to be changed when you launch in...

New product development is an incredibly exciting experience. But can you imagine scaling up, getting your labels designed, and pitching to a buyer, only to...

Consumer health and safety is a fundamental driver of food regulations and has been since the beginning of product regulations. To combat diet-related illness and...

The use of botanicals in foods has risen in popularity over recent years, fuelled by the perceived health benefits they offer to our physical and...

A label communicates your food products attributes to consumers to help them make safe and informed choices. While this may seem simple, there are hundreds...

The sustainability agenda is continuing to change the way consumers buy, what they buy, and who they buy from. Are you demonstrating your commitment clearly...

A regulation recently introduced in France means that businesses exporting to the country will now have to include sorting instructions on all packaging to accompany...

How easy is it to replicate your product’s UK success overseas? Our US team shares their guidance on naming vegan and plant-based products to meet...

Is there potential for innovators in the sector, and what are the current regulations? Ashbury regulatory experts share their three top tips for launching a...