How can you include all the information that you need and want on labels with limited room? Our expert US team shares their top tips for saving label space.
With limited space available on product labels, mandatory and ‘desired’ information (such as communication and branding) continue to battle it out for maximum exposure. Our expert regulatory team shares their top tips for compliantly saving space on labels destined for the US.
What Types of Space-Saving Tactics Are or Are Not Allowed?
Over stickers are permitted only if all of the content that is visible at the point of sale is compliant with US FDA ingredients labelling requirements.
In the US, ‘Peel & Reveal’ is not permitted for the required elements of US food labels, such as the Principal Display Panel (such as the product name and net weight) or Information Panel (such as the Nutrition Facts Panel, ingredient statements, allergens and country of origin).
Mandatory information must be available to read at point of sale without manipulating the label.
But that’s not to say that they can’t be used at all – in fact, some non-mandatory information like recipes and marketing text can utilise the peel & reveal format and provide businesses with additional space to promote their brand or messaging.
It’s not permitted to have another country’s label information on a US panel, according to FDA labelling requirements. The only option to incorporate information from another country would be to utilise dual language labelling. If you do this, note that all content must be presented in US formats (i.e., ingredient statement, allergens, nutrition facts panels).
Nutrition Facts Panel
Depending on the size of your label, you can also use the different formats available for the Nutrition Facts Panel, such as:
